Branding is about more than just visuals — it’s a powerful tool for connection, authenticity, and impact.

Custom brand identity design by DoGoodBiz Studio

We celebrate individuality, creativity, and sustainability, helping your brand stand out while expressing its mission.

From crafting a new identity to enhancing messaging or creating assets, we bring your vision to life with purpose and clarity.

Brand Strategy

Craft a strategic foundation that defines your brand's identity and ensures consistent, meaningful communication.

Website Design

Create a user-friendly, inclusive and accessible website aligned with your brand identity.

Project-Specific Design

Design support for your courses, workbooks, social media, email templates, and more!

Brand Identity & Aesthetic Design

Establish the visual and conceptual framework of your brand.

Brand Identity Development

Brand Identity Development

Sustainable brand development services

Brand Identity & Aesthetic Design

  • The following items can be included in your brand identity and aesthetic design experience:

    1. Brand Identity Development

      • Logo design (primary, secondary, and submark logos)

      • Typography selection for cohesive, accessible text styling

      • Custom color palette reflecting your brand’s personality

      • Visual style guide for consistent application across platforms

    2. Brand Aesthetic Design

      • Cohesive visual concepts for brand assets such as icon suites, illustrations, etc.

      • Custom patterns, textures, and graphic elements

      • Mood board creation to capture your brand’s essence

      • Recommendations for integrating visuals into your brand ecosystem such as design templates

  • What’s Included:

    • Review and analysis of your existing brand

    • Refinement of logo suite

    • Updated brand color palette

    • Typography suite adjustment

    • Custom illustrations (if applicable)

    • Custom misc brand designs (if applicable)

    • Brand style guide revision

    Deliverables:

    • Enhanced visual identity that aligns with your current goals

    • Updated assets for use across your marketing channels

    • A refreshed brand style guide for consistency

    This service is fantastic for folks that are ready to refresh their current brand or have a sub-brand that they want to develop based on their primary brand, such as building a micro-brand for a course, product, or service.

    Process:

    1. Brand Audit: Assess your current branding and identify areas for improvement.

    2. Conceptual Refinement: Present new design elements and enhancements.

    3. Finalization: Collaborate on final adjustments before delivery.

    4. Implementation: Supply updated assets and style guide.

  • What’s Included:

    • Comprehensive brand aesthetic development

    • Logo suite creation

    • Brand color palette

    • Typography suite

    • Custom illustrations

    • Iconography design

    • Patterns and backgrounds

    • Brand style guide

    Deliverables:

    • A complete visual identity that reflects your brand's mission, vision and personality

    • Guidelines for consistent branding across all channels

    • Custom design assets and guidelines on how to implement

    The Process:

    1. Envisioning Session: Understand and develop your vision, goals, and get to know your brand.

    2. Concept Development: Create initial design concepts for your review.

    3. Refinement: Iterate based on your feedback to finalize designs.

    4. Delivery: Provide all assets and guidelines for implementation and provide a hand-off call as needed to walk you through how to implement.

  • What Can Be Included:

    • Custom logo design

    • Unique illustrations

    • Iconography design

    • Patterns and backgrounds

    • Social media graphics

    Deliverables:

    • Specific branding elements that can be integrated into your existing marketing strategy

    • A selection of custom assets that elevate your brand presence

    Process:

    1. Initial Consultation: Discuss your specific asset needs and branding goals.

    2. Design Development: Create tailored designs based on your vision.

    3. Feedback Loop: Gather your input to refine the designs.

    4. Final Delivery: Provide completed assets in various formats.

  • Duration: Our branding and design services range in timeline depending on the amount of labor required. Branding packages typically range from 4 to 12 weeks, depending on the scope and complexity of the project. We prioritize quality and collaboration to ensure your branding not only meets but exceeds expectations.

    One off designs or content templates typically are a 7-10 day turnaround.

    Pricing: Brand Identity projects begin at $1200 USD and are established on a budget-based scale.

    Content templates begin at $250 and pricing is established based on the amount of deliverables.

Brand Strategy

Brand Strategy

Creative branding solutions for purpose-driven businesses

The DGB Brand Strategy Experience

  • The following inclusions can be a part of your brand strategy experience:

    1. Core Brand Framework

      • Mission, Vision, and Values Development: Articulate your brand’s purpose and guiding principles.

      • Brand Personality Definition: Identify the traits and tone that make your brand relatable and distinct.

      • Audience Targeting: Define and deeply understand your ideal audience, including their needs, desires, and behaviors.

    2. Brand Positioning

      • Clarify how your brand stands out in the market.

      • Develop positioning statements that articulate your unique role in the industry.

      • Map your brand ecosystem to highlight differentiators.

    3. Unique Value Propositions (UVPs)

      • Define the specific benefits and solutions your brand offers.

      • Align your UVPs with your audience’s core needs and your mission.

    4. Messaging Framework

      • Develop clear messaging pillars to guide all communications.

      • Craft taglines, mission statements, and elevator pitches that capture your brand’s essence.

      • Create a storytelling approach that weaves your brand’s journey into every touchpoint.

    5. Purpose-Driven Positioning

      • Highlight your brand’s impact on people and the planet.

      • Strategize how to embed sustainability, equity, or other values into your brand narrative.

    6. Communication Roadmap

      • Detailed strategy for implementing messaging across platforms (social media, website, email, etc.).

      • Guidelines for consistent and impactful communication that aligns with your purpose and goals.

  • This is how our brand strategy experiences typically flow:

    1. Discovery & Alignment

      • An in-depth workshop to explore your brand’s mission, vision, audience, and goals.

      • Review of current messaging, brand assets, and audience insights.

    2. Research & Analysis

      • Industry analysis to map your unique positioning.

      • Market research to uncover trends and opportunities for differentiation.

      • Audience profiling to refine targeting and UVPs.

    3. Strategic Development

      • Creation of your core brand framework: mission, values, personality, and positioning.

      • Development of messaging pillars, UVPs, and storytelling strategies.

      • Crafting of positioning statements, taglines, and pitches.

    4. Review & Refinement

      • Collaborative feedback to refine the strategy.

      • Iterative updates to ensure alignment with your vision and audience needs.

    5. Final Delivery & Implementation Support

      • Handover of a comprehensive Brand Strategy Guide.

      • Optional add-on: Strategy session to support you in applying the framework effectively.

  • Duration: The brand strategy process can take anywhere from 4 to 12 + weeks, depending on the scope of your project and the complexity of your brand's needs. We prioritize thoroughness and collaboration tand do NOT rush this process!

    Please note that this package does not include design deliverables, but rather, direction that you can then hand off to a designer (or hire us to complete!).

    Pricing: Brand identity packages begin at $1500 USD. Pricing is determined following a discovery call.

Custom Design

Custom Design

Project Specific Design

  • Service Options

    Choose from a range of project-specific design services to meet your unique needs, such as:

    1. Course Design

      • Custom graphics, slide decks, and handouts that align with your brand.

      • Engaging visual elements to enhance the learning experience.

    2. Workbook Design

      • Professionally designed, on-brand workbooks and guides.

      • Printable and digital-friendly layouts for easy distribution.

    3. Social Media Design

      • Custom templates for Instagram, Pinterest, LinkedIn, and more.

      • Graphics for posts, stories, and ads that make your content stand out.

    4. Email Template Design

      • Branded email templates for newsletters, announcements, and campaigns.

      • Easy-to-use designs that align with your brand voice and style.

    5. Website Asset Design

      • Custom banners, buttons, and imagery for a cohesive website experience.

      • Graphics tailored to enhance user experience and conversions.

    • Discovery Consultation

      • We begin with a discussion to understand your goals, brand identity, and specific project requirements.

    • Creative Direction

      • We establish the visual direction for your project, ensuring alignment with your brand values and target audience.

    • Design Development

      • Our team creates tailored design assets based on the agreed creative direction.

      • You’ll receive updates and opportunities for feedback during the design phase.

    • Finalization & Handoff

      • Once the designs are approved, we deliver all final files in the formats you need, along with usage guidelines if applicable.

    • Optional Implementation Support

      • Need help integrating the designs into your platforms? We offer optional support to ensure seamless implementation.

  • Deliverables

    • Custom-designed assets tailored to your project scope.

    • Editable files (where applicable) for future use and updates.

    • Final files optimized for your chosen platforms (e.g., web, print, or social).

    • Design guidelines for consistent usage, if needed.

  • Depending on the assets you are requesting and the size of the project, the timeline and pricing will be decided following a discovery call.

Transform Your Brand with Us!

Our unique approach to design is all about thinking outside the box, pushing boundaries, and celebrating the quirky aspects that make your brand special.

We love collaborating with hyper-creative individuals and teams ready to break the mold and infuse life into their digital assets.

By taking an artistic approach, we create visually stunning and memorable brand experiences that resonate deeply with your audience, helping you carve a distinctive space in your industry.

    1. You're Ready to Elevate Your Brand: You want to amplify your marketing efforts but feel your current branding is holding you back.

    2. You Crave Cohesion: You’re looking for a consistent visual identity that ties your messaging and design together across all platforms.

    3. You're Launching Something New: Whether it’s a product, service, or project, you need a strong visual foundation to make an impact from the start.

    4. You Want to Stand Out: You recognize the need to differentiate yourself in a crowded market and want branding that truly reflects your uniqueness.

    5. You Feel Stuck in a Creative Rut: You know your brand has potential, but you're struggling to articulate it visually and need guidance to unlock its full expression.

    6. You're Looking to Transition to Marketing Management: You understand that effective marketing management requires a strong brand foundation, and you want to get your creative elements right first.

    7. You Embrace Imagination and Quirkiness: You have an unconventional approach and want branding that captures your creative spirit and sets you apart.

    8. You Need Customized Solutions: Generic templates and designs won’t cut it for you; you want tailored branding that resonates with your audience and aligns with your values.

    9. You Want to Make a Lasting Impression: You recognize the power of strong visuals in creating memorable brand experiences that stick with your audience.

    10. You’re Ready for Collaboration: You want to work with a team that understands your vision and can help bring your ideas to life through thoughtful design and creative direction.

Take a peek 👀 at some of our work