Branding is more than just visuals—it’s a reflection of your values, your purpose, and the way you move through the world.
At DoGoodBiz Studio, we help purpose-driven entrepreneurs, creatives, and socially conscious businesses craft brand identities that aren’t just visually appealing—they’re deeply meaningful, intentional, and built to evolve with you.
We’re here to co-create a brand that reflects who you truly are—and the impact you’re here to make.
Our Philosophy: Slow, Sustainable, Soulful Design
We believe good design takes time. That’s why we don’t rush the process. Instead, we create space for deep listening, thoughtful exploration, and creative flow—because alignment and authenticity can’t be rushed.
Our branding work is:
- Sustainably-minded – We center people, planet, and purpose in every step of the creative journey.
- Collaborative and Co-Creative – We don’t design for you—we design with you.
- Artistic and Strategic – We blend imaginative artistry with grounded strategy to help you express your brand in a way that feels aligned and alive.
- Rooted in Purpose – Whether you’re launching a new business or evolving an existing one, we build brands that stand for something real.
Branding Services for Purpose-Led Businesses
Brand Identity & Aesthetic Design
Craft the visual and conceptual language of your brand through custom color palettes, typography, logos, patterns, iconography, and style guides that reflect your values and voice.
Perfect for: New businesses, rebrands, or evolving your existing brand to better reflect where you’re headed.
Brand Strategy
Lay the foundation for a meaningful and consistent brand presence. Together, we’ll uncover your voice, values, audience, and message—and build a strategy that helps your brand show up with purpose and clarity.
Project-Specific Design
Need help designing conscious, beautiful assets that align with your brand? We support purpose-driven creators with one-off or recurring design projects for digital and print use.
Website Design
Create a website that is intuitive, inclusive, accessible, and visually aligned with your brand identity. Our websites are designed to hold your message clearly, connect with your audience deeply, and create lasting impressions.
Our Creative Process
We don’t believe in cookie-cutter timelines or one-size-fits-all packages. Each project is guided by your goals and energy—and supported by our unique rhythm of co-creation.
Discovery – We explore your story, values, and vision
Strategy – We co-develop your brand’s foundation
Design – We bring your visuals and voice to life with care
Refinement – You’re involved in every step, providing input and direction
Delivery & Support – We make sure you feel confident using your brand in the real world
Brand Identity Development
Brand Identity Development
Brand Identity & Aesthetic Design
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The following items can be included in your brand identity and aesthetic design experience:
Brand Identity Development
Logo design (primary, secondary, and submark logos)
Typography selection for cohesive, accessible text styling
Custom color palette reflecting your brand’s personality
Visual style guide for consistent application across platforms
Brand Aesthetic Design
Cohesive visual concepts for brand assets such as icon suites, illustrations, etc.
Custom patterns, textures, and graphic elements
Mood board creation to capture your brand’s essence
Recommendations for integrating visuals into your brand ecosystem such as design templates
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What’s Included:
Review and analysis of your existing brand
Refinement of logo suite
Updated brand color palette
Typography suite adjustment
Custom illustrations (if applicable)
Custom misc brand designs (if applicable)
Brand style guide revision
Deliverables:
Enhanced visual identity that aligns with your current goals
Updated assets for use across your marketing channels
A refreshed brand style guide for consistency
This service is fantastic for folks that are ready to refresh their current brand or have a sub-brand that they want to develop based on their primary brand, such as building a micro-brand for a course, product, or service.
Process:
Brand Audit: Assess your current branding and identify areas for improvement.
Conceptual Refinement: Present new design elements and enhancements.
Finalization: Collaborate on final adjustments before delivery.
Implementation: Supply updated assets and style guide.
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What’s Included:
Comprehensive brand aesthetic development
Logo suite creation
Brand color palette
Typography suite
Custom illustrations
Iconography design
Patterns and backgrounds
Brand style guide
Deliverables:
A complete visual identity that reflects your brand's mission, vision and personality
Guidelines for consistent branding across all channels
Custom design assets and guidelines on how to implement
The Process:
Envisioning Session: Understand and develop your vision, goals, and get to know your brand.
Concept Development: Create initial design concepts for your review.
Refinement: Iterate based on your feedback to finalize designs.
Delivery: Provide all assets and guidelines for implementation and provide a hand-off call as needed to walk you through how to implement.
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What Can Be Included:
Custom logo design
Unique illustrations
Iconography design
Patterns and backgrounds
Social media graphics
Deliverables:
Specific branding elements that can be integrated into your existing marketing strategy
A selection of custom assets that elevate your brand presence
Process:
Initial Consultation: Discuss your specific asset needs and branding goals.
Design Development: Create tailored designs based on your vision.
Feedback Loop: Gather your input to refine the designs.
Final Delivery: Provide completed assets in various formats.
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Duration: Our branding and design services range in timeline depending on the amount of labor required. Branding packages typically range from 4 to 12 weeks, depending on the scope and complexity of the project. We prioritize quality and collaboration to ensure your branding not only meets but exceeds expectations.
One off designs or content templates typically are a 7-10 day turnaround.
Pricing: Brand Identity projects begin at $1200 USD and are established on a budget-based scale.
Content templates begin at $250 and pricing is established based on the amount of deliverables.
Brand Strategy
Brand Strategy
The DGB Brand Strategy Experience
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The following inclusions can be a part of your brand strategy experience:
Core Brand Framework
Mission, Vision, and Values Development: Articulate your brand’s purpose and guiding principles.
Brand Personality Definition: Identify the traits and tone that make your brand relatable and distinct.
Audience Targeting: Define and deeply understand your ideal audience, including their needs, desires, and behaviors.
Brand Positioning
Clarify how your brand stands out in the market.
Develop positioning statements that articulate your unique role in the industry.
Map your brand ecosystem to highlight differentiators.
Unique Value Propositions (UVPs)
Define the specific benefits and solutions your brand offers.
Align your UVPs with your audience’s core needs and your mission.
Messaging Framework
Develop clear messaging pillars to guide all communications.
Craft taglines, mission statements, and elevator pitches that capture your brand’s essence.
Create a storytelling approach that weaves your brand’s journey into every touchpoint.
Purpose-Driven Positioning
Highlight your brand’s impact on people and the planet.
Strategize how to embed sustainability, equity, or other values into your brand narrative.
Communication Roadmap
Detailed strategy for implementing messaging across platforms (social media, website, email, etc.).
Guidelines for consistent and impactful communication that aligns with your purpose and goals.
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This is how our brand strategy experiences typically flow:
Discovery & Alignment
An in-depth workshop to explore your brand’s mission, vision, audience, and goals.
Review of current messaging, brand assets, and audience insights.
Research & Analysis
Industry analysis to map your unique positioning.
Market research to uncover trends and opportunities for differentiation.
Audience profiling to refine targeting and UVPs.
Strategic Development
Creation of your core brand framework: mission, values, personality, and positioning.
Development of messaging pillars, UVPs, and storytelling strategies.
Crafting of positioning statements, taglines, and pitches.
Review & Refinement
Collaborative feedback to refine the strategy.
Iterative updates to ensure alignment with your vision and audience needs.
Final Delivery & Implementation Support
Handover of a comprehensive Brand Strategy Guide.
Optional add-on: Strategy session to support you in applying the framework effectively.
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Duration: The brand strategy process can take anywhere from 4 to 12 + weeks, depending on the scope of your project and the complexity of your brand's needs. We prioritize thoroughness and collaboration tand do NOT rush this process!
Please note that this package does not include design deliverables, but rather, direction that you can then hand off to a designer (or hire us to complete!).
Pricing: Brand identity packages begin at $1500 USD. Pricing is determined following a discovery call.
Custom Design
Custom Design
Project Specific Design
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Service Options
Choose from a range of project-specific design services to meet your unique needs, such as:
Course Design
Custom graphics, slide decks, and handouts that align with your brand.
Engaging visual elements to enhance the learning experience.
Workbook Design
Professionally designed, on-brand workbooks and guides.
Printable and digital-friendly layouts for easy distribution.
Social Media Design
Custom templates for Instagram, Pinterest, LinkedIn, and more.
Graphics for posts, stories, and ads that make your content stand out.
Email Template Design
Branded email templates for newsletters, announcements, and campaigns.
Easy-to-use designs that align with your brand voice and style.
Website Asset Design
Custom banners, buttons, and imagery for a cohesive website experience.
Graphics tailored to enhance user experience and conversions.
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Discovery Consultation
We begin with a discussion to understand your goals, brand identity, and specific project requirements.
Creative Direction
We establish the visual direction for your project, ensuring alignment with your brand values and target audience.
Design Development
Our team creates tailored design assets based on the agreed creative direction.
You’ll receive updates and opportunities for feedback during the design phase.
Finalization & Handoff
Once the designs are approved, we deliver all final files in the formats you need, along with usage guidelines if applicable.
Optional Implementation Support
Need help integrating the designs into your platforms? We offer optional support to ensure seamless implementation.
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Deliverables
Custom-designed assets tailored to your project scope.
Editable files (where applicable) for future use and updates.
Final files optimized for your chosen platforms (e.g., web, print, or social).
Design guidelines for consistent usage, if needed.
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Depending on the assets you are requesting and the size of the project, the timeline and pricing will be decided following a discovery call.
At DoGoodBiz Studio, we partner with entrepreneurs, creatives, and change-makers who are building something with heart. Our clients are therapists, healers, educators, artists, community organizers, and eco-conscious brands who want their branding to reflect their ethics, not just their aesthetic.
We’re based in Portland, Oregon, and we love collaborating with local businesses and organizations—but we also work with clients all over the world.
If you're looking for a branding partner who will slow down with you, dream big with you, and build something meaningful beside you—we’d love to connect.
