Field Notes:
The DGB Blog!
The Future of Marketing Is Human: Creative Predictions for the New Year
Explore 2025's creative marketing and design predictions focused on human connection, ethical practices, and sustainability. As businesses pivot away from burnout and generic AI-driven trends, discover how custom design, long-form content, and community collaboration will reshape small business marketing. Dive into actionable insights to prepare for a more intentional and impactful future.
Crafting a Sustainable Marketing Strategy: Shifting from Short-Form Content to Intentional, Long-Form Marketing
Learn how to craft a marketing strategy that reflects your values, avoids the noise of short-term trends, and prioritizes sustainability and authenticity. This blog offers actionable steps to help small business owners break free from cookie-cutter approaches and embrace a regenerative marketing mindset.
How to Honor the Holidays Without Centering Consumerism in Your Business
Learn how to navigate the holiday season as a conscious business owner without falling into the traps of overconsumption and materialism. Discover actionable strategies for fostering connection, sustainability, and authentic impact while aligning your holiday marketing with your values. Explore anti-capitalist marketing approaches, slow business practices, and ways to reduce holiday stress while building meaningful relationships with your community.
Transform Your Marketing Approach with Marketing Ecosystem Mapping
Discover how our Marketing Ecosystem Mapping service transformed a hypnotherapist’s business from overwhelmed to empowered. Learn how we created a sustainable strategy to align their goals, grow their audience, and reconnect with their mission.
Escape the Creative Constraints: Why Creative Freedom is Key to Impactful Marketing
Discover the transformative power of creative freedom in marketing with "Escape the Creative Constraints: Why Creative Freedom is Key to Impactful Marketing." This blog explores the significance of aligning your unique vision with authentic expression to foster deeper connections with your audience. Learn how breaking free from industry norms and societal pressures can not only enhance your marketing strategy but also cultivate a more fulfilling and impactful creative journey.
Sharing Your Work as a Creative: How to Confidently Showcase Your Unique Gifts
This blog explores the importance of understanding your creative style to effectively share your work. It emphasizes the value of authenticity, community contribution, and detachment from results, while offering practical tips for nurturing your creative expression.
Humanizing Your Brand: The Role of Personalization in Marketing
In a world where traditional marketing often exploits insecurities, personalization emerges as a key strategy that resonates with consumers. This blog explores the importance of personalization as a fundamental approach to marketing, emphasizing the human need for belonging, connection, and community. It highlights the emotional intelligence required to build authentic relationships with customers and underscores why the human touch in marketing cannot be replicated by AI. Readers will discover effective strategies for personalizing content, including understanding their audience, crafting tailored messages, and engaging in community-building efforts. Ultimately, this blog champions personalization as a means to create sustainable, long-lasting relationships that enhance brand loyalty and foster a sense of belonging among consumers.
What is Slow Entrepreneurship?: An Overview of Slow Business Practices
This blog explores the concept of slow entrepreneurship as a mindful, sustainable approach to running a business. It emphasizes quality over quantity, community engagement, and social and environmental responsibility. Readers will discover practical tips for implementing slow entrepreneurship, including setting intentional goals, embracing flexibility, and prioritizing self-care. The article connects these principles to the broader themes of anti-capitalist entrepreneurship, offering insights into creating a fulfilling and impactful business model.
Why Chasing Micro Trends in Content Marketing Isn’t Sustainable (And What to Do Instead)
In the fast-paced world of content marketing, micro trends can seem irresistible. However, this obsession with chasing the latest viral fad not only harms your brand's credibility but also contributes to a cycle of overconsumption and environmental degradation. This blog delves into the detrimental effects of micro trend marketing, drawing parallels with the fast fashion industry’s impact on our planet and psyche. Discover why focusing on timeless, high-quality content is the key to building genuine connections and a sustainable online presence. Learn practical strategies to honor your creative process, foster authentic engagement, and invest in meaningful content that truly resonates.
How We Elevated a Brand’s Pinterest Results for Higher Traffic and Sales
In this blog, we share how we revitalized a brand’s Pinterest presence that was struggling with a 50% decrease in reach and outbound clicks. Through a customized strategy involving detailed analytics tracking, trend analysis, and creative optimization, we successfully increased their visibility, website traffic, engagement rates, and sales. Explore our comprehensive approach and see how a targeted Pinterest marketing strategy can elevate your brand’s online performance.
How to Grow Your Business on Pinterest in 2024: Debunking Myths and Best Practices
Discover effective strategies to harness Pinterest's potential for business growth in 2024. We debunk common myths holding back your success and explore best practices tailored to maximize engagement and reach on this dynamic platform.
Building a Stronger Brand: The Role of Marketing Ecosystems
In this blog, we delve into the concept of a marketing ecosystem and its crucial role in achieving sustainable business growth. Learn about the interconnected elements—from content creation to customer engagement—that form the backbone of a successful digital strategy. Discover practical strategies and expert tips to optimize your marketing efforts and enhance your brand's visibility and impact online.
Circular Economy in Marketing: Shifting Towards Sustainability and Longevity
In today's business landscape, sustainability is not just a trend but a necessity. Explore how circular economy principles challenge traditional linear production models in marketing. Discover actionable strategies to align your marketing practices with sustainability goals, reduce environmental impact, and foster consumer engagement through responsible consumption initiatives. Join us in embracing a circular approach to marketing and contribute to a more sustainable future.
Content Lifespans: A Guide to Sustainable Content Marketing
In the ever-evolving world of digital marketing, understanding the lifespans of different content types is crucial for building a sustainable and effective strategy. Our blog explores the intricacies of content longevity, offering expert insights and actionable tips to help your brand stand out and make a lasting impact online. From Instagram grid posts to blog content and beyond, discover how to optimize your content strategy for maximum visibility and engagement across all platforms.
Designing Impactful Content: Simple Tips for Conscious Brands
In the digital age, where content consumption influences so much of our lives, the way you present your brand's message can make all the difference. Yet, many creative entrepreneurs and conscious brands struggle with designing content that truly resonates with their audience. From typography mishaps to design inconsistencies, these struggles can hinder the impact and results of your content. In this article, we'll share simple yet powerful design tips to help you overcome these challenges and create content that leaves a lasting impression.
Embracing Slow Living in Your Marketing: Tips for Conscious Brands
In an era dominated by hustle culture, slow marketing emerges as a compelling alternative that prioritizes intentionality and authenticity. This blog delves into the concept of slow marketing, highlighting its significance for conscious brands and creative entrepreneurs. It addresses the detrimental effects of speed on creativity and well-being, encouraging readers to recognize the signs of burnout and the need for a more balanced approach. With practical tips for embracing slow marketing, including fostering genuine relationships, focusing on quality content, and prioritizing sustainability, this blog provides actionable insights for brands seeking to create impactful marketing strategies. By shifting the focus from speed to connection, businesses can cultivate a thriving community while staying true to their values.
How To Establish A Sustainable Content Batching Workflow
Discover how to revolutionize your content creation process with task stacking! Learn practical tips to boost productivity, maintain quality, and unleash your creativity with a sustainable approach to content batching.
Effective Brand Marketing Beyond Social Media: Strategies for Success
Discover how to break free from the social media treadmill and leverage long-form content, PR marketing, and networking for lasting business growth. Dive into actionable tips and expert insights to maximize your marketing impact with minimal time and energy investment.
Lights, Camera, Action! How to Master B-Roll Filming at Home
Discover expert tips and tricks for creating captivating B-roll footage from the comfort of your own home. Learn how to capture versatile shots, enhance your lighting, and edit like a pro to elevate your video content. Lights, camera, action – it's time to shine with engaging B-roll filming!