In 2024, content repurposing remains a crucial strategy for maximizing marketing efficiency and extending the lifespan of your content. This comprehensive guide walks you through the latest techniques for transforming existing content into new formats tailored for different platforms. From identifying high-value content to adapting it for various channels, discover how repurposing can save time, enhance SEO, and increase audience engagement. Perfect for content creators, marketers, and business owners looking to streamline their content strategy and amplify their brand’s reach.

Content is a vital part of any small business these days, but it can be hard to find the time and inspiration to create new content let alone original ideas. With so much competition online and so much overconsumption of content out there, it's important to find ways to differentiate yourself from other content creators—and that doesn't mean creating more than anyone else. In this article, we'll explore simple approaches that can help you create original content for your business, helping you to sustain your business growth in the process!

Let's face it, planning marketing campaigns can be tough. There are so many variables at play that it can easily wind up feeling like rocket science. You have to consider the goals you want to achieve, the type of campaign that should be run to meet those goals (awareness vs. action – and a thousand different types of action campaigns), audience demographics, the message of your campaign, the channels you're going to use to deliver it, how your going to test it and optimize it…and this is all before you even start considering what media you want to use or even what your messages might be! It's easy to get overwhelmed. A good way to help simplify this process is to create a template like the one included in this article. One of the most important things to when preparing to set up a marketing campaign is to thoroughly plan it out! Let’s break down how to do so in an effective way.

You’ve probably heard the expression “Content is king.” It still holds true, but only when managed with an effective content marketing strategy. While it's been said that this is the golden age of content, it's not always an easy thing to see all of your content efforts pay off. Everything from SEO driven content to social media content creation is getting harder and harder. ​The good news is this means your need for a content distribution strategy isn't going anywhere. You need strategies for better discoverability. The best way to get found is through compelling, engaging and fresh content that gets in front of your target audience in a natural and organic way. This article outlines tips and strategies you can try out in 2023 to help you distribute your content in front of the right people. A consistent distribution strategy is key to successful digital marketing efforts.

Social media marketing has revolutionized the way small businesses create awareness around their products and services. Instagram is one of the most popular social media tools among businesses and for good reason. There is incredible potential to not only build a strong brand presence on Instagram, but also generate quality leads that help you grow your business. Most small businesses spend all of their time planning and creating content to share on social media, and some even know how to apply strategy to their content and marketing efforts in an effort to produce growth. But few know how to analyze content performance. It’s one thing to be consistent with publishing content on social media, yet it’s another thing to know how to understand and review performance metrics. Today, we are going to look at why we want to pay attention to our content performance insights and how to start tracking our analytics. Let’s dive in.