Small businesses typically have limited budgets, support, and time. Lead generation is one of the most important aspects of any small business and yet it is also one of the most challenging aspects to master consistently. It’s not surprising that most small businesses feel that struggles with lead generation and attracting clients in a reliable way is their biggest risk to their business. Within this article we will breakdown our 8 top tips to help you improve your lead generation for your small business. Lead generation has been an area of my own business that I haven’t had to worry about for many years. I have been solidly booked with clients, and at many times waitlisted out for months in advance, to the extent that I have not had to actively promote my offers to the public. This is possible for you, too. Let’s discuss what I’ve found to be tried and true methods for generating leads!

Great client and customer experiences start way before a person arrives at your website or begin working with you. Long before people get exposed to your brand on a personal level, they’ve followed a series of customer journey touch points that empowered them to get to know your brand more. In this article, I’ll show you how customer journey touch points help shape an unforgettable customer experience that makes it easy for folks to say Yes to getting involved in what your business offers. We’ll also take a look at the different types of customer journey touch points, from those focused on the pre-purchase period to those focused on the post-purchase period.

Building a tech stack for your small business will not only help you better manage your organization, it will also help you streamline your processes and keep your business functioning in a balanced and sustainable way. Your tech stack can also help you manage team members as well as clients, supporting you in creating a stellar experience for those who are involved in your business. There are countless tech options out there for small business owners to choose from, which can be overwhelming. Small business owners can wind up choosing the wrong tech for the type of business they are running, choose tech that they don’t even need, or choose tech that is too complicated for them to actually use consistently. Within this article, I am going to share with you my top recommendations for technology to use to manage your small business. As well, I will share with you some of the best options out there and ways you can choose the right technology for your business. Let’s dive in!

In the world of business, success metrics are often referenced as Key Performance Indicators (or KPI’S). There are standard indicators that most business considered to be the go to metrics to track in order to determine whether a business is performing in the direction one wants it to go. Yet, most of the metrics we often track to indicate whether a business is performing up to a level of success standard typically relate to profit. There are many other indicators that a business can (and probably should) track to help them gauge whether a business is successful. Other indicators can not only help a business owner feel more satisfaction regarding the performance of their business, but also gain a deeper sensation of pride, fulfillment and accomplishment. When we only gauge the success of a business in response to monetary indicators, this can cause business owners to center all of their beliefs about success around money. There are many indicators that can point to the successfulness of a business, and within this article I am going to share with you what they are. My hope is that this article can help you determine what the best metrics are for you to track in order to determine the success of your business.

Quarterly business planning can help you to streamline your planning process, focus more effectively on the projects and activities that will drive the most results, and create more direction and structure within your business. Since implementing a quarterly business planning practice, I have noticed that I start and complete projects with much more ease and feel more focused as well as productive when working on tasks. What I love about quarterly planning is that it leaves room for flexibility, creativity and innovation. By looking at each year in 4 quarterly seasons, you can plan in a way that honors your own seasons within your business and life, helping you to create more balance in the process. Within this article I am going to break down my 6-step quarterly business planning strategy that you will be able to take away and begin implementing!