In the ever-evolving world of digital marketing, understanding the lifespans of different content types is crucial for building a sustainable and effective strategy. Our blog explores the intricacies of content longevity, offering expert insights and actionable tips to help your brand stand out and make a lasting impact online. From Instagram grid posts to blog content and beyond, discover how to optimize your content strategy for maximum visibility and engagement across all platforms.

In today’s competitive digital world, creativity is your ultimate tool for standing out. This article explores how embracing creativity in content marketing can foster authentic connections, boost audience engagement, and differentiate your brand. With actionable tips and real-world examples, discover how to create content that captivates and inspires.

Much like content design, there is also a bit of an art to content writing. I really enjoy writing content.  From blogs and website copy to Instagram posts and keyword sensitive Pinterest descriptions…this is stuff I do weekly with joy.  I never really thought about content writing as an art form until I started getting more involved in the science of it all.

When creating content, whether it's designing a graphical asset or writing copy to accompany it… well, there is a formula and pattern to it. When we observe the process of designing or writing something, we can typically find a process within it.  

Within this article i'm going to share the science-y process for writing content. This process can be applied toward whatever type of content you're writing for, whether it be a long-form piece of content like a blog or newsletter or a short form piece of content like an Instagram post.