Field Notes:
The DGB Blog!

ethical marketing natalie brite ethical marketing natalie brite

What to Post at Every Stage of the Customer Journey: Ethical Content Ideas for Trust-Driven Marketing

Traditional marketing funnels often feel pushy and transactional—but there’s a better way. In this guide, we break down how to create an ethical, sustainable marketing journey that moves your audience through each stage naturally and without manipulation. Learn what types of content to create for every stage—from awareness and engagement to conversions and customer retention—so you can grow your business in a way that feels aligned, impactful, and trust-driven. Whether you want to increase engagement, drive conversions, or grow your email list, this guide will help you build long-term relationships, not just sales.

Read More
marketing, ethical marketing natalie brite marketing, ethical marketing natalie brite

Value-First Marketing: Strategies for Ethical, Sustainable Content Growth

Value-first marketing is more than a buzzword—it’s a conscious way to grow your business by prioritizing people over profit. In this blog, we break down what value-first marketing really means, how it connects to ethical and responsible practices, and how you can start using it today to build trust, foster community, and create meaningful impact through your content. Whether you're a conscious entrepreneur, creative, or service-based business, this guide will help you align your marketing strategy with your mission.

Read More
ethical marketing natalie brite ethical marketing natalie brite

Creating a Human-Centered Marketing Journey: How to Build Trust Without Salesy Tactics

Marketing doesn’t have to feel forced. If traditional sales funnels feel too cold or transactional, it’s time to rethink your approach. In this guide, we’ll break down how to build an ethical, sustainable customer journey that nurtures potential clients with care, thoughtful UX/UI, and seamless brand strategy. Learn how to create an experience that guides—not pushes—your audience toward working with you in a way that feels natural, aligned, and deeply human.

Read More