Editorial planning is a daily process that connects your short-term content to your long-term strategy. The editorial calendar helps you prioritize your content by aligning it with your audience's needs and your business goals. This is an incredibly important practice for any online business owner for it will not only help you see better results from your content efforts, but it will also help you establish sustainable strategies to support your business in growing both now and into the future. What I appreciate the most about using an editorial calendar system is that it helps me provide my content with a direction as well as a purpose while also giving me room to be flexible with my plan in response to the ever-changing nature of online marketing. Within this article I share what an editorial calendar is, how it differs from a content plan, and ways you can set up an editorial calendar for your business.