Marketing Development Services

Our marketing development services will help you set up sustainable and authentic marketing approaches that support your goals while allowing your creativity to shine.

Marketing Audit

A comprehensive audit will help you understand your current marketing efforts. We’ll analyze your entire marketing ecosystem or focus on specific platforms to uncover opportunities for optimization and growth.

Marketing Funnel Strategy Development

We’ll help you design and optimize customer journeys that convert at every stage, from awareness to purchase and beyond.

Marketing Channel Setup or Optimization

Set up or enhance your marketing channels with a robust strategy, actionable plan, and reliable systems. Once complete, we’ll hand everything off to you for management.

Marketing Mapping

Visualize and streamline your marketing efforts with ecosystem mapping tailored to your specific needs, such as ecosystem mapping, offer suite mapping, or funnel mapping.

Brand & Marketing Audits

Brand & Marketing Audits

Brand & Marketing Audits

  • Marketing Audit

    Our Marketing Audits are comprehensive analysis’ designed to uncover opportunities for optimization, alignment, and growth within your marketing efforts. Whether we review your entire ecosystem or focus on specific platforms, this audit equips you with actionable insights to elevate your marketing efforts.

    Process

    1. Initial Consultation: We’ll discuss your marketing goals, challenges, and priorities to focus our audit.

    2. Data Collection: We’ll gather performance metrics, campaign results, audience engagement data, and platform analytics.

    3. Analysis: We’ll evaluate your current marketing strategies, workflows, and channel effectiveness against industry benchmarks and best practices.

    4. Recommendations: We’ll identify key areas for improvement and actionable steps to optimize your marketing efforts.

    Inclusions

    • Performance analysis of platforms such as social media, email marketing, and paid ads

    • Content strategy review (messaging, visuals, and frequency)

    • Workflow assessment for efficiency and alignment with your goals

    • Insights into audience engagement and conversion paths

    Deliverables

    • Detailed audit report with findings and insights

    • Actionable recommendations for improvement

    • Visualized metrics and data points for better understanding

    • Optional follow-up consultation to review findings and discuss next steps

    Brand Audit + Marketing Ecosystem Analysis

    Our Brand Audit and Marketing Ecosystem Analysis takes a holistic approach to evaluate your brand’s presence and ensure its alignment with your marketing strategies. By addressing both internal and external aspects of your brand, we’ll identify gaps, opportunities, and areas for refinement to help you communicate more authentically and effectively.

    Process

    1. Brand Discovery: We’ll explore your brand identity, mission, and values to understand your vision and how it aligns with your marketing efforts.

    2. Internal Audit: We’ll assess internal processes, team alignment, and how well your brand values are reflected within your organization.

    3. External Audit: We’ll analyze how your brand is perceived by your audience, including customer experience, messaging, and visual identity.

    4. Ecosystem Mapping: We’ll chart the interconnected platforms, tools, and strategies in your marketing ecosystem to identify inefficiencies and growth opportunities.

    5. Recommendations: We’ll provide actionable strategies to align your brand and marketing efforts for greater impact.

    Inclusions

    • Internal brand alignment analysis (team processes, communication, and consistency)

    • External brand perception review (audience feedback, visuals, and messaging)

    • Marketing ecosystem mapping to visualize how platforms and strategies connect

    • Identification of gaps between your brand identity and marketing execution

    Deliverables

    • Comprehensive brand audit report with internal and external findings

    • Marketing ecosystem map to visualize relationships between platforms and strategies

    • Detailed recommendations for refining brand identity and marketing efforts

    • Clear action steps to bridge alignment gaps

    • Optional presentation session to review findings and align on next steps

  • Our Marketing and Brand Audit packages typically span the course of 4 weeks and start at $800 USD. Pricing is determined following a discovery call.

Marketing Funnel Strategy Development

Marketing Funnel Strategy Development

Marketing Funnel Development

  • The Process

    1. Discovery and Goal Setting

      • We begin with a deep dive into your business objectives, target audience, and current customer journey.

      • Identify key conversion goals (e.g., lead generation, sales, or brand loyalty).

    2. Funnel Mapping

      • Develop a detailed map of your marketing funnel, outlining each stage: Awareness, Consideration, Conversion, and Retention.

      • Visualize the touchpoints and interactions for every stage of the customer journey.

    3. Content and Offer Strategy

      • Define the content types, messaging, and offers required at each funnel stage to move prospects forward effectively.

      • Ensure messaging aligns with audience pain points, desires, and objections.

    4. Channel Integration

      • Identify the best marketing channels (e.g., email, social media, paid ads) to support your funnel strategy.

      • Determine how to integrate automation tools and systems to streamline workflows.

    5. Analytics and KPIs

      • Establish metrics and key performance indicators (KPIs) for tracking funnel performance.

      • Set up reporting tools to monitor and optimize results.

  • Inclusions

    • Funnel Strategy Development:

      • Custom funnel design tailored to your business goals.

      • Mapping of audience touchpoints and key stages.

    • Content Planning:

      • Recommendations for content types at each funnel stage (e.g., blogs, lead magnets, webinars).

      • Guidance on messaging and offers for engagement and conversion.

    • Channel and Tool Recommendations:

      • Suggested platforms and tools for managing and optimizing your funnel (e.g., CRM, email marketing, or analytics tools).

    • Automation Workflow Suggestions:

      • High-level guidance on setting up email sequences, retargeting ads, or personalized outreach.

    • Performance Metrics:

      • Defined KPIs to measure funnel success.

      • Recommendations for monitoring and adjusting the funnel over time.

    Deliverables

    1. Funnel Map:

      • A visual representation of your funnel, detailing each stage and associated touchpoints.

    2. Content and Offer Strategy Document:

      • Clear recommendations for content creation and placement within the funnel.

    3. Channel Integration Plan:

      • Guidance on platform selection and channel strategy for funnel execution.

    4. Analytics and Reporting Plan:

      • Defined KPIs and a recommended process for monitoring performance.

    5. Action Plan:

      • Step-by-step instructions for implementing the funnel strategy.

    6. Optional Add-Ons:

      • Implementation support and automation setup (available as an additional service).

  • Depending on the complexity of your funnel build, this process can take anywhere from 4-8 weeks. Pricing begins at $1500 USD.

Marketing Ecosystem Mapping

Marketing Ecosystem Mapping

Marketing Ecosystem Mapping

  • Options for Mapping

    1. Marketing Ecosystem Mapping

      • Visualize how your platforms and strategies connect, ensuring each piece supports the others.

      • Includes connections between social media, email, paid ads, website, and more.

    2. Service/Offer Suite Mapping

      • Organize and align your offerings with your overall marketing strategy.

      • Includes pricing tiers, target audiences, and promotional plans.

    3. Funnel Mapping

      • Clarify the customer journey for specific marketing channels.

      • Includes entry points, lead nurturing stages, and conversion strategies.

  • Process

    1. Discovery:

      • Understand your current marketing strategy, platforms, and goals.

      • Identify key areas needing alignment or optimization.

    2. Mapping:

      • Use visual frameworks to chart your marketing ecosystem, offer suite, or funnel.

      • Highlight areas of inefficiency, missed opportunities, or potential for growth.

    3. Recommendations:

      • Provide actionable insights to optimize the mapped elements.

      • Define steps to improve alignment, enhance customer journeys, and streamline workflows.

  • Inclusions

    • Visualized maps (ecosystem, offers, or funnels)

    • Insights into inefficiencies and opportunities

    • Recommendations for optimization

    • Action plan to implement changes

    Deliverables

    • Customized visual map(s) tailored to your needs

    • Detailed analysis of the current state and areas for improvement

    • Recommendations document with actionable steps

  • These services typically span the course of 8 weeks and begin at $1700 USD.

Marketing Strategy & Systems Setup

Marketing Strategy & Systems Setup

Marketing Strategy & Systems Setup

  • Focus Areas You Can Choose From:

    • Social Media Platforms: Instagram, Pinterest, Youtube.

      • Profile optimization, content strategy, and scheduling workflows.

    • Email Marketing Setup or Optimization:

      • List segmentation, automated workflows, and campaign strategy.

    • Blog Marketing SEt up:

      • Systems setup, strategy, and content plan.

    • Content Management System (CMS) Implementation:

      • CMS selection, setup, and content organization strategies.

  • Process

    1. Discovery & Assessment:

      • Understand your business goals, audience, and existing marketing efforts.

      • Evaluate current channel performance (if applicable) or determine the best setup for a new channel.

    2. Strategy Development:

      • Develop a robust channel strategy aligned with your overall marketing objectives.

      • Define goals, target audience, and key performance indicators (KPIs).

    3. Implementation:

      • Set up or optimize your chosen marketing channel, including tools, workflows, and integrations.

      • Create templates, workflows, or schedules for ongoing content creation and publishing.

    4. Handoff & Training:

      • Deliver a comprehensive handoff document detailing the strategy, workflows, and recommendations.

      • Optional: Conduct a training session to ensure you can confidently manage the channel.

  • Inclusions

    • Comprehensive channel audit (if optimizing an existing channel)

    • Channel strategy tailored to your business goals

    • System setup and workflow implementation

    • Custom templates for ongoing management (e.g., content calendars, email sequences)

    • Handoff document with all necessary details

    Deliverables

    • Channel strategy report

    • Workflow documentation and tools

    • Templates or system setup details (as applicable)

    • Optional: Training session for your team

  • This package spans typically spans the course of 8 weeks and pricing starts at $2000 USD.

Transform Your Marketing Into A Force For Good

Our Marketing Development Services are designed for brands ready to take their marketing efforts to the next level, whether you're developing your marketing department for the first time or looking to enhance and uplevel your current strategies.

These packages are perfect for those who have never collaborated with a marketing professional before or who seek to navigate the detailed processes of effective marketing development from a lens of sustainability, creativity, and ethics.

By choosing our services, you're not just investing in a plan; you're empowering your brand with the knowledge, tools, and creative direction necessary to thrive in today’s online business landscape.

Let’s collaborate to create marketing initiatives that truly matter.

    1. You're Ready to Grow
      You have a solid foundation but need a strategic plan to grow your brand and reach your target audience.

    2. You Want to Enhance Your Marketing Skills
      You're eager to learn about effective marketing strategies and tools to implement them independently (or hire us to implement!).

    3. You’re Facing Marketing Challenges
      You struggle with defining your unique value proposition, targeting the right audience, or executing your marketing strategy.

    4. You’ve Never Worked with Marketing Professionals
      This is your first experience with marketing development, and you’re seeking guidance from experts in the field.

    5. You’re Seeking Cohesion Across Channels
      Your current marketing efforts feel scattered, and you desire a unified strategy that aligns all your platforms.

    6. You Value Collaboration Over Competition
      You’re looking to partner with a team that shares your mission and values, focusing on impact rather than just profits.

    7. You Aim to Position Your Brand Strategically
      You want to effectively communicate your brand's message and stand out in a crowded marketplace.

    8. You’re Committed to Sustainable Practices
      Your brand prioritizes ethical marketing, social responsibility, and sustainability, and you want these values reflected in your marketing strategies.

    9. You’re Open to Innovation
      You’re excited about exploring creative and unconventional marketing approaches that can set your brand apart.

    10. You Desire Long-Term Marketing Solutions
      You’re not interested in quick fixes; you want a comprehensive strategy that fosters sustainable growth and meaningful connections.