Creative Services for Brands Making a Difference
Take a peek 👀 at some of the work we have done for folks!
Crafting a Vibrant Brand Identity for Social Impact Creatives
Brand Identity
Custom Illustrations
Marketing Content Design
Videography
Marketing Management
Marc Cordon Creative
Business: Social Impact Business helping creatives launch their next TEDx, Podcast, or Course so that they can create the positive change in the world that they want to make.
Type of Project: Branding, Illustration, Marketing content design, Videography, Marketing Management.
Project Overview
Marc Cordon Creative is a dynamic social impact business dedicated to empowering creatives in launching their next TEDx talk, podcast, or course. Marc approached us with a vision: to develop a fun and vibrant brand aesthetic that would not only elevate their market presence but also resonate deeply with their target audience of change-makers.
To capture Marc's essence, we engaged in a series of intimate workshops designed to uncover the core values and story behind his brand. By understanding Marc on a personal level, we were able to translate his unique personality into a compelling branding strategy. Through collaborative brainstorming sessions, we crafted mood boards and design concepts that reflected a retro, indie-scene-inspired identity.
Our creative strategy blended hand-illustrated design elements with grungy punk vibes, effectively evoking a sense of culture and connection. This approach ensured that the branding felt authentic and aligned with Marc’s mission to create positive change.
After implementing the new branding and marketing strategies, Marc experienced a remarkable increase in digital engagement across social media platforms. The vibrant new aesthetic not only attracted attention but also led to a significant uptick in conversions for his flagship course. Colleagues and clients alike praised the fresh, inviting brand identity, noting how it perfectly aligns with Marc’s core values and mission.
Elevating Female Founders in a Male-Dominated Space
Brand Identity
Creative Direction
Marketing Strategy + Ecosystem Management
Marketing Content Design
Email Marketing
Blog Marketing
Videography
Marketing Platform Management
SoulPod | Spiritual Wellness App
Client Name: Crystal Cassidy, SoulPod Founder
Our Role: Full Service Retainer Marketing Team
After three years of meticulous research, development, and testing, Crystal launched SoulPod—a pioneering app designed to empower users in a male-dominated industry. With the Instagram page going live on September 30, 2022, SoulPod needed a robust digital presence to resonate with its target audience and foster community engagement. Our mission was to build this presence from the ground up while managing SoulPod’s Instagram, YouTube, and email marketing to support the ongoing growth of the app.
At DoGoodBiz Studio, we believe in the power of research, ethics, and sustainability in crafting effective marketing strategies. Our approach centered around:
Innovative Experimentation: Balancing new and evergreen trends to keep SoulPod's content fresh and relevant.
Strategic Creativity: Merging strategy with creativity to ensure that the brand not only feels engaging but also delivers measurable results.
This combination allowed us to create a brand identity that resonates with SoulPod’s mission while effectively reaching and engaging its audience.
Since the launch of SoulPod’s digital presence, the app has experienced significant growth in user engagement and community interaction. By implementing our strategic direction, Crystal has established SoulPod as a reputable brand in its niche, making strides in an industry that often overlooks female voices. Our collaborative approach has enabled SoulPod to remain adaptive and responsive to both new trends and user feedback.
Crafting a Brand for the Ocean Healing Institute
Brand Aesthetic Development
Custom Logo Design
Iconography and Imagery Suite
Typography and Color Palette
Custom Sales Page
Sophie Pyne | Founder of The Ocean Healing Institute
Client Name: Sophie Pyne, OHI Founder
Our Role: Brand Development, Webpage Development, Social Media Marketing Management
Enjoy a glimpse into our branding project with Sophie Pyne, the visionary founder of Ocean Goddess Therapy, as we collaborated on enhancing the brand identity for the Ocean Healing Therapy Program (OHTP) and the upcoming Ocean Healing Institute. This project holds special significance, as Sophie's innovative approach to nature-based therapy aligns perfectly with our values at DoGoodBiz Studio.
The primary goal was to create a vibrant and cohesive brand aesthetic that not only represents the essence of Sophie's therapeutic work but also resonates with her target audience. The challenge was to encapsulate the unique nature of the OHTP program in a way that communicates its benefits and fosters a deeper connection to the earth.
The enhanced brand identity has already begun to make waves within the community. Sophie’s programs are gaining traction, and the unique therapeutic framework she offers is being well-received by those seeking nature-based healing. The launch of the Ocean Healing Institute is set to elevate her brand's visibility and credibility in the industry, promoting the importance of reconnecting with the earth.
Feedback from Sophie and her audience has been overwhelmingly positive, highlighting the fresh and inviting aesthetic that aligns with her mission. We are excited to see how the Ocean Healing Therapy Program continues to grow and impact lives.
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