Social media marketing has revolutionized the way small businesses create awareness around their products and services. Instagram is one of the most popular social media tools among businesses and for good reason. There is incredible potential to not only build a strong brand presence on Instagram, but also generate quality leads that help you grow your business. Most small businesses spend all of their time planning and creating content to share on social media, and some even know how to apply strategy to their content and marketing efforts in an effort to produce growth. But few know how to analyze content performance. It’s one thing to be consistent with publishing content on social media, yet it’s another thing to know how to understand and review performance metrics. Today, we are going to look at why we want to pay attention to our content performance insights and how to start tracking our analytics. Let’s dive in.