Great client and customer experiences start way before a person arrives at your website or begin working with you. Long before people get exposed to your brand on a personal level, they’ve followed a series of customer journey touch points that empowered them to get to know your brand more. In this article, I’ll show you how customer journey touch points help shape an unforgettable customer experience that makes it easy for folks to say Yes to getting involved in what your business offers. We’ll also take a look at the different types of customer journey touch points, from those focused on the pre-purchase period to those focused on the post-purchase period.

Personalized marketing has many benefits, from helping you to better understand and connect with your desired audience to tailoring your marketing to create unforgettable experiences. It comes as no surprise that personalized marketing can help increase the quality of leads that come into your business as well as help you build stronger brand loyalty. Yet, if done wrong, the data and insights you gain about your audience could quickly cause you to exploit the very people you want to serve and help. Within this article, I will be discussing what personalized marketing is and how we can practice it without exploiting our audiences in the process.

Success isn’t just about revenue. Discover holistic success metrics that measure impact, fulfillment, and sustainability in your business.

Pricing your products or services shouldn’t be based on arbitrary feelings or industry trends. Ethical pricing considers accessibility, fairness, and sustainability while rejecting manipulative or exploitative pricing tactics. In this guide, we uncover unethical pricing practices, explain why raising prices without reason is harmful, and offer ethical pricing strategies that ensure equitable exchanges between businesses and consumers. Whether you're a creative entrepreneur, service provider, or small business owner, this article will help you establish morally sound pricing that benefits both people and the planet.

Building a strong online presence requires understanding the difference between a business and a brand. Your business sells products and services, while your brand tells the story and creates emotional connections. This blog explores how to develop both in alignment with your values, empowering you to stand out authentically and sustainably. Perfect for creative entrepreneurs ready to build with heart and purpose.

This guide reimagines the editorial calendar for creatives in 2025. Dive into tips for building a sustainable and slow content strategy that prioritizes creativity, flexibility, and alignment with your unique voice and values. Perfect for anyone seeking joy and authenticity in their content creation process.

This blog explores a human-centered approach to brand awareness in 2025. From defining your brand concept to creating emotional connections with your audience, these 4 steps will help you establish a memorable and impactful brand identity.

Discover a creative and intuitive approach to planning your new year as a small business owner. This guide shares practical steps for designing a purposeful and aligned business strategy without the rigidity of traditional planning.

Discover how to create gender-inclusive designs that go beyond traditional binary norms. Learn actionable strategies to make your branding and visual storytelling more inclusive, accessible, and representative of diverse identities.

A code of ethics is more than just a set of values; it’s a framework that guides your business decisions, shapes your brand reputation, and builds trust with your community. This guide provides practical steps for creating a meaningful code of ethics, with examples and tips tailored to small businesses. Learn how your code of ethics can support sustainable growth, ensure transparency, and create a positive impact on both people and the planet.

Discover how to plan and execute your own brand photoshoot with creativity and purpose. Learn budget-friendly tips, essential tools, and unique ideas for capturing authentic, professional-quality brand photos that align with your business.

Sustainability alone isn’t sufficient to address the challenges facing our planet and communities. This blog explores how small business owners can embrace regenerative and restorative approaches to create lasting impact. From ethical practices to rethinking waste, overconsumption, and community engagement, discover actionable steps to redefine success for your business while prioritizing people and the planet.

Discover the four stages of business development and learn when to hire branding and marketing experts to elevate your business. From startup to sustain, align your strategy, systems, and design with your goals for sustainable growth.

In this comprehensive guide, explore the distinctions between community-based business models and traditional approaches. This blog delves into the essence of social enterprises, highlighting their commitment to social impact, community involvement, and sustainability. Learn how adopting a community-centered approach can redefine your business, enhance brand loyalty, and contribute to positive social change. Whether you're considering a shift to a social enterprise model or simply curious about the benefits of community-based business practices, this guide provides valuable insights and practical steps to make a meaningful difference in today's market.

Learn the essentials of ethical marketing for 2024. Discover how to build trust, foster sustainability, and create meaningful connections through conscious marketing practices.

Learn what it means to practice sustainable business in 2024. This guide explores sustainability strategies, the Triple Bottom Line, and actionable steps to create lasting impact.

Discover what conscious business means and how to align your operations with ethical, sustainable practices. Learn practical steps to measure your business impact in 2024.

n this blog post, we dive deep into essential strategies for mastering client communication. Whether you're a therapist, coach, or holistic practitioner, discover how to create a supportive and ethical space for your clients. We cover effective communication techniques, setting boundaries, and fostering trust, all while maintaining a compassionate approach. Enhance your practice with actionable insights and learn how our brand development services can help you build a brand that truly reflects your values.

Explore the multifaceted role of branding in shaping consumer behavior and societal norms. Discover how ethical branding and authenticity can drive meaningful connections and social impact in today’s marketplace. Join us at DoGoodBiz Studio as we redefine branding for a better future.