Lessons and tips on how to scale your online business from a marketing studio’s perspective. These tips will be helpful for anyone who is considering scaling their business or growing a team.

In the world of business, success metrics are often referenced as Key Performance Indicators (or KPI’S). There are standard indicators that most business considered to be the go to metrics to track in order to determine whether a business is performing in the direction one wants it to go. Yet, most of the metrics we often track to indicate whether a business is performing up to a level of success standard typically relate to profit. There are many other indicators that a business can (and probably should) track to help them gauge whether a business is successful. Other indicators can not only help a business owner feel more satisfaction regarding the performance of their business, but also gain a deeper sensation of pride, fulfillment and accomplishment. When we only gauge the success of a business in response to monetary indicators, this can cause business owners to center all of their beliefs about success around money. There are many indicators that can point to the successfulness of a business, and within this article I am going to share with you what they are. My hope is that this article can help you determine what the best metrics are for you to track in order to determine the success of your business.

How have you been taught to set your pricing as an indie biz owner? Or maybe you haven’t been taught and you just wing it?

Pricing establishment as well as pricing strategy are two things that each and every business owner should take incredibly seriously. In the current era of small business, unethical pricing practices are becoming standard in most industries. If we wish to do business in a way that is most beneficial for people as well as the planet, then taking into consideration how we implement ethical pricing into our organization is essential. Within this article I unpack signs that point to unethical pricing, including examples. As well, I walk you through ways to begin implementing ethical standards for your pricing practices so that you can walk away understanding what is needed in order to ensure your pricing is morally sound.

If you are trying to grow your online presence, then developing both your business and your brand can help you get there. Developing a business and developing a brand go hand in hand. Your brand will support your business and your business will support your brand, yet developing each requires taking a slightly different approach. I find that it is helpful for indie biz owners and growing founders to clearly understand the difference between their brand and their business because this helps you identify as well as better strategize how you will grow your online presence in an ethical, sustainable and authentic way. Within this article, I break down the differences between a business and a brand, providing readers with tangible takeaways that you can apply right away to help you distinguish yourself online.

Impact-focused businesses that are prioritizing community connection are beginning to see the importance of instilling a holistic approach to working with other people. Social ecology can help conscious business owners to instill styles of service that expand beyond traditional structures of working in community and with other people. A community based program can help to encourage the development of collaborative relationships between facilitators and participants, creating a more immersive and valuable experience for everyone involved. Within this article we discuss what community based programs are and how we can incorporate them into our service based businesses as a way to make more positive impact on people’s lives.