In the digital age, influencers and social media gurus hold immense power—but at what cost? This blog dives into the hidden dangers of influencer culture, wellness industry manipulation, and how big brands profit from our trust. Drawing from my personal experience in MLMs and working with high-profile wellness brands, I reveal how influencer marketing fuels misinformation, unethical business practices, and social media obsession. Learn how to fact-check online claims, hold influencers accountable, and become a more conscious consumer in a world driven by curated illusions.

Discover how to set fair and ethical prices for your online business. Explore strategies, common pricing models, and the importance of ethical considerations in pricing decisions.

Great client and customer experiences start way before a person arrives at your website or begin working with you. Long before people get exposed to your brand on a personal level, they’ve followed a series of customer journey touch points that empowered them to get to know your brand more. In this article, I’ll show you how customer journey touch points help shape an unforgettable customer experience that makes it easy for folks to say Yes to getting involved in what your business offers. We’ll also take a look at the different types of customer journey touch points, from those focused on the pre-purchase period to those focused on the post-purchase period.

Success isn’t just about revenue. Discover holistic success metrics that measure impact, fulfillment, and sustainability in your business.

Pricing your products or services shouldn’t be based on arbitrary feelings or industry trends. Ethical pricing considers accessibility, fairness, and sustainability while rejecting manipulative or exploitative pricing tactics. In this guide, we uncover unethical pricing practices, explain why raising prices without reason is harmful, and offer ethical pricing strategies that ensure equitable exchanges between businesses and consumers. Whether you're a creative entrepreneur, service provider, or small business owner, this article will help you establish morally sound pricing that benefits both people and the planet.

A code of ethics is more than just a set of values; it’s a framework that guides your business decisions, shapes your brand reputation, and builds trust with your community. This guide provides practical steps for creating a meaningful code of ethics, with examples and tips tailored to small businesses. Learn how your code of ethics can support sustainable growth, ensure transparency, and create a positive impact on both people and the planet.