Field Notes:
The DGB Blog!
Circular Economy in Marketing: Shifting Towards Sustainability and Longevity
In today's business landscape, sustainability is not just a trend but a necessity. Explore how circular economy principles challenge traditional linear production models in marketing. Discover actionable strategies to align your marketing practices with sustainability goals, reduce environmental impact, and foster consumer engagement through responsible consumption initiatives. Join us in embracing a circular approach to marketing and contribute to a more sustainable future.
Content Lifespans: A Guide to Sustainable Content Marketing
In the ever-evolving world of digital marketing, understanding the lifespans of different content types is crucial for building a sustainable and effective strategy. Our blog explores the intricacies of content longevity, offering expert insights and actionable tips to help your brand stand out and make a lasting impact online. From Instagram grid posts to blog content and beyond, discover how to optimize your content strategy for maximum visibility and engagement across all platforms.
Designing Impactful Content: Simple Tips for Conscious Brands
In the digital age, where content consumption influences so much of our lives, the way you present your brand's message can make all the difference. Yet, many creative entrepreneurs and conscious brands struggle with designing content that truly resonates with their audience. From typography mishaps to design inconsistencies, these struggles can hinder the impact and results of your content. In this article, we'll share simple yet powerful design tips to help you overcome these challenges and create content that leaves a lasting impression.
Embracing Slow Living in Your Marketing: Tips for Conscious Brands
In an era dominated by hustle culture, slow marketing emerges as a compelling alternative that prioritizes intentionality and authenticity. This blog delves into the concept of slow marketing, highlighting its significance for conscious brands and creative entrepreneurs. It addresses the detrimental effects of speed on creativity and well-being, encouraging readers to recognize the signs of burnout and the need for a more balanced approach. With practical tips for embracing slow marketing, including fostering genuine relationships, focusing on quality content, and prioritizing sustainability, this blog provides actionable insights for brands seeking to create impactful marketing strategies. By shifting the focus from speed to connection, businesses can cultivate a thriving community while staying true to their values.
How To Establish A Sustainable Content Batching Workflow
Discover how to revolutionize your content creation process with task stacking! Learn practical tips to boost productivity, maintain quality, and unleash your creativity with a sustainable approach to content batching.
Making Your Marketing Matter in 2025: Sustainable Strategies for Creative Small Businesses
Explore a refreshing approach to marketing that goes beyond social media. This blog shares actionable strategies like long-form content creation, PR opportunities, and authentic networking to help small businesses and entrepreneurs build lasting connections and achieve sustainable growth. Step into 2025 with intentional marketing that aligns with your values and vision.
Lights, Camera, Action! How to Master B-Roll Filming at Home
Discover expert tips and tricks for creating captivating B-roll footage from the comfort of your own home. Learn how to capture versatile shots, enhance your lighting, and edit like a pro to elevate your video content. Lights, camera, action – it's time to shine with engaging B-roll filming!
How to Stand Out in Content Marketing by Embracing Your Weirdness
In today’s competitive digital world, creativity is your ultimate tool for standing out. This article explores how embracing creativity in content marketing can foster authentic connections, boost audience engagement, and differentiate your brand. With actionable tips and real-world examples, discover how to create content that captivates and inspires.
Content Management Made Easy: A Guide to CMS for Small Businesses
Struggling with content marketing? Discover how a Content Management System (CMS) can streamline your workflows, improve branding, and save you time. Learn more in our comprehensive guide!
Maximizing Engagement: Tips for Growing Your Online Brand Community
Discover powerful strategies and expert tips to maximize engagement and foster growth in your online brand community. Learn how to build lasting connections and elevate your brand's online presence today!
Mastering Value-First Marketing: Key Strategies for Ethical Content Growth
Discover the power of value-first marketing to drive sustainable growth. Learn how to integrate responsible practices into your content strategy, prioritize audience needs, and foster brand loyalty. Dive into actionable insights and examples to elevate your marketing efforts today!
How to Get Into a Creative Flow for Monthly Content Planning
Learn how monthly content planning can help you align your digital presence with your life’s rhythm, avoid burnout, and stay inspired. This guide is perfect for creatives, slow-living enthusiasts, and small business owners looking for sustainable and effective content strategies. Explore actionable tips and creative solutions to create meaningful, authentic content that resonates with your audience.
A Behind-the-Scenes Look Into Our Notion Content Management System for Marketing Departments
In this blog post, we delve into the transformative power of Notion as a content management system for marketing departments within creative businesses. Learn why Notion's customization, user-friendly interface, and collaborative features make it an ideal choice for managing marketing efforts. We outline the key components of a robust marketing management system, including research and strategy, content calendars, resource centers, and channel-specific databases. By following our structured content management flow, you can streamline your marketing processes, enhance audience engagement, and ultimately elevate your brand's presence in a competitive landscape. Join us as we explore how implementing effective systems can lead to sustainable growth and creative liberation for your business.
How To Sustainably Pivot Your Brand Into a New Direction
There comes a time in just about anyones small business journey when they question whether they should make a brand pivot. As our visions, missions and personalities grow and evolve, we often come to a crossroads where we must decide whether or not to make a brand pivot. Are you at that point now? If so, then this article is going to be right up your alley.
How To Run Your Marketing Department As One Person
As a small business owner, wearing multiple hats—including that of a one-person marketing team—can be daunting. Balancing the demands of running a business while executing marketing strategies solo requires efficiency and strategic planning. In this article, we’ll explore practical tips to help you effectively manage your marketing efforts as a solopreneur.
How To Track Your Analytics As a Small Business - The Metrics That Really Matter
When it comes to being strategic, thinking long term, or trying to build a sustainable organization…if data analysis is missing it can cause a whole series of issues such as slow to no growth, inconsistent growth, and more stress put on your business than is needed. Data analysis helps you try to predict and change the future by studying the past.
How To Scale Your Online Business - Tips From A Marketing Agency
Lessons and tips on how to scale your online business from a marketing studio’s perspective. These tips will be helpful for anyone who is considering scaling their business or growing a team.
Mastering Ethical Pricing: A Guide for Modern Online Businesses
Discover how to set fair and ethical prices for your online business. Explore strategies, common pricing models, and the importance of ethical considerations in pricing decisions.
Write For The Web: How To Write Captivating Content For Your Online Brand
Much like content design, there is also a bit of an art to content writing. I really enjoy writing content. From blogs and website copy to Instagram posts and keyword sensitive Pinterest descriptions…this is stuff I do weekly with joy. I never really thought about content writing as an art form until I started getting more involved in the science of it all.
When creating content, whether it's designing a graphical asset or writing copy to accompany it… well, there is a formula and pattern to it. When we observe the process of designing or writing something, we can typically find a process within it.
Within this article i'm going to share the science-y process for writing content. This process can be applied toward whatever type of content you're writing for, whether it be a long-form piece of content like a blog or newsletter or a short form piece of content like an Instagram post.