This blog explores a human-centered approach to brand awareness in 2025. From defining your brand concept to creating emotional connections with your audience, these 4 steps will help you establish a memorable and impactful brand identity.

A code of ethics is more than just a set of values; it’s a framework that guides your business decisions, shapes your brand reputation, and builds trust with your community. This guide provides practical steps for creating a meaningful code of ethics, with examples and tips tailored to small businesses. Learn how your code of ethics can support sustainable growth, ensure transparency, and create a positive impact on both people and the planet.