Field Notes:
The DGB Blog!
Archive
- Content design
- Marketing Ecosystems
- Pinterest Marketing
- brand strategy
- branding
- business development
- community building
- content creation
- content management
- content marketing
- content strategy
- creative marketing
- ethical marketing
- marketing
- marketing management
- media management
- nature based business
- sustainable business
What is Slow Entrepreneurship?: An Overview of Slow Business Practices
This blog explores the concept of slow entrepreneurship as a mindful, sustainable approach to running a business. It emphasizes quality over quantity, community engagement, and social and environmental responsibility. Readers will discover practical tips for implementing slow entrepreneurship, including setting intentional goals, embracing flexibility, and prioritizing self-care. The article connects these principles to the broader themes of anti-capitalist entrepreneurship, offering insights into creating a fulfilling and impactful business model.
Why Chasing Micro Trends in Content Marketing Isn’t Sustainable (And What to Do Instead)
In the fast-paced world of content marketing, micro trends can seem irresistible. However, this obsession with chasing the latest viral fad not only harms your brand's credibility but also contributes to a cycle of overconsumption and environmental degradation. This blog delves into the detrimental effects of micro trend marketing, drawing parallels with the fast fashion industry’s impact on our planet and psyche. Discover why focusing on timeless, high-quality content is the key to building genuine connections and a sustainable online presence. Learn practical strategies to honor your creative process, foster authentic engagement, and invest in meaningful content that truly resonates.
How We Elevated a Brand’s Pinterest Results for Higher Traffic and Sales
In this blog, we share how we revitalized a brand’s Pinterest presence that was struggling with a 50% decrease in reach and outbound clicks. Through a customized strategy involving detailed analytics tracking, trend analysis, and creative optimization, we successfully increased their visibility, website traffic, engagement rates, and sales. Explore our comprehensive approach and see how a targeted Pinterest marketing strategy can elevate your brand’s online performance.
How to Grow Your Business on Pinterest in 2024: Debunking Myths and Best Practices
Discover effective strategies to harness Pinterest's potential for business growth in 2024. We debunk common myths holding back your success and explore best practices tailored to maximize engagement and reach on this dynamic platform.
Building a Stronger Brand: The Role of Marketing Ecosystems
In this blog, we delve into the concept of a marketing ecosystem and its crucial role in achieving sustainable business growth. Learn about the interconnected elements—from content creation to customer engagement—that form the backbone of a successful digital strategy. Discover practical strategies and expert tips to optimize your marketing efforts and enhance your brand's visibility and impact online.
Circular Economy in Marketing: Shifting Towards Sustainability and Longevity
In today's business landscape, sustainability is not just a trend but a necessity. Explore how circular economy principles challenge traditional linear production models in marketing. Discover actionable strategies to align your marketing practices with sustainability goals, reduce environmental impact, and foster consumer engagement through responsible consumption initiatives. Join us in embracing a circular approach to marketing and contribute to a more sustainable future.
Content Lifespans: A Guide to Sustainable Content Marketing
In the ever-evolving world of digital marketing, understanding the lifespans of different content types is crucial for building a sustainable and effective strategy. Our blog explores the intricacies of content longevity, offering expert insights and actionable tips to help your brand stand out and make a lasting impact online. From Instagram grid posts to blog content and beyond, discover how to optimize your content strategy for maximum visibility and engagement across all platforms.
Designing Impactful Content: Simple Tips for Conscious Brands
In the digital age, where content consumption influences so much of our lives, the way you present your brand's message can make all the difference. Yet, many creative entrepreneurs and conscious brands struggle with designing content that truly resonates with their audience. From typography mishaps to design inconsistencies, these struggles can hinder the impact and results of your content. In this article, we'll share simple yet powerful design tips to help you overcome these challenges and create content that leaves a lasting impression.
Embracing Slow Living in Your Marketing: Tips for Conscious Brands
In an era dominated by hustle culture, slow marketing emerges as a compelling alternative that prioritizes intentionality and authenticity. This blog delves into the concept of slow marketing, highlighting its significance for conscious brands and creative entrepreneurs. It addresses the detrimental effects of speed on creativity and well-being, encouraging readers to recognize the signs of burnout and the need for a more balanced approach. With practical tips for embracing slow marketing, including fostering genuine relationships, focusing on quality content, and prioritizing sustainability, this blog provides actionable insights for brands seeking to create impactful marketing strategies. By shifting the focus from speed to connection, businesses can cultivate a thriving community while staying true to their values.
How To Establish A Sustainable Content Batching Workflow
Discover how to revolutionize your content creation process with task stacking! Learn practical tips to boost productivity, maintain quality, and unleash your creativity with a sustainable approach to content batching.
Making Your Marketing Matter in 2025: Sustainable Strategies for Creative Small Businesses
Explore a refreshing approach to marketing that goes beyond social media. This blog shares actionable strategies like long-form content creation, PR opportunities, and authentic networking to help small businesses and entrepreneurs build lasting connections and achieve sustainable growth. Step into 2025 with intentional marketing that aligns with your values and vision.
Lights, Camera, Action! How to Master B-Roll Filming at Home
Discover expert tips and tricks for creating captivating B-roll footage from the comfort of your own home. Learn how to capture versatile shots, enhance your lighting, and edit like a pro to elevate your video content. Lights, camera, action – it's time to shine with engaging B-roll filming!
How to Stand Out in Content Marketing by Embracing Your Weirdness
In today’s competitive digital world, creativity is your ultimate tool for standing out. This article explores how embracing creativity in content marketing can foster authentic connections, boost audience engagement, and differentiate your brand. With actionable tips and real-world examples, discover how to create content that captivates and inspires.
Content Management Made Easy: A Guide to CMS for Small Businesses
Struggling with content marketing? Discover how a Content Management System (CMS) can streamline your workflows, improve branding, and save you time. Learn more in our comprehensive guide!
Redefining Engagement: Building a Human-Centered Online Brand Community
What if we stopped chasing likes and started cultivating relationships? In this blog, we explore what engagement really means for purpose-driven brands—and how to shift from surface-level metrics to meaningful, human-centered interactions. You'll learn how to grow an online community based on trust, connection, and shared values, not just visibility. With practical tips and a mindset refresh, this guide helps you build engagement that feels good, makes an impact, and supports your brand’s long-term vision. Perfect for creatives, small business owners, and conscious entrepreneurs ready to build with heart.
Mastering Value-First Marketing: Key Strategies for Ethical Content Growth
Discover the power of value-first marketing to drive sustainable growth. Learn how to integrate responsible practices into your content strategy, prioritize audience needs, and foster brand loyalty. Dive into actionable insights and examples to elevate your marketing efforts today!
How to Get Into a Creative Flow for Monthly Content Planning (Without Burnout)
Learn how monthly content planning can help you align your digital presence with your life’s rhythm, avoid burnout, and stay inspired. This guide is perfect for creatives, slow-living enthusiasts, and small business owners looking for sustainable and effective content strategies. Explore actionable tips and creative solutions to create meaningful, authentic content that resonates with your audience.
A Behind-the-Scenes Look Into Our Notion Content Management System for Marketing Departments
In this blog post, we delve into the transformative power of Notion as a content management system for marketing departments within creative businesses. Learn why Notion's customization, user-friendly interface, and collaborative features make it an ideal choice for managing marketing efforts. We outline the key components of a robust marketing management system, including research and strategy, content calendars, resource centers, and channel-specific databases. By following our structured content management flow, you can streamline your marketing processes, enhance audience engagement, and ultimately elevate your brand's presence in a competitive landscape. Join us as we explore how implementing effective systems can lead to sustainable growth and creative liberation for your business.
Refresh or Rebrand? How to Know What Your Evolving Business Really Needs
Wondering whether it’s time to tweak your brand or start fresh? If your visuals feel out of step with your current energy or you're craving a deeper shift in your business, you’re not alone. In this blog, we break down the difference between a brand refresh and a full rebrand, with clear examples and signs to help you decide which path is right for you. Perfect for creative entrepreneurs, evolving brands, and anyone who's ever felt boxed in by an outdated identity. Discover how to align your brand with who you are now—without confusing your audience or losing your roots.